UX/UI, PRODUCT &
INSTRUCTIONAL DESIGNER
Designer for the Human Experience
EN
Art on Instagram — Case Study
Course project
Nov 2022 → Feb 23
UX /UI Design
As part of Google's UX Course, this project showcases a comprehensive UX Design journey for creating an art auction and exploration feature tailored for Instagram.
Spanning approximately 7 months, it encapsulates all UX roles and responsibilities, addressing the challenge of enhancing art visibility and engagement on social media platforms.
Take a closer look at the details through the Notion showcase!
Key Takeaways:
Problem addressed:
The project aimed to transform Instagram into a vibrant, user-centric platform for art auctions, enabling artists to gain visibility, collectors to purchase art seamlessly, and art enthusiasts to connect with creative works.
Innovative feed:
The design evolved from a mere concept to a personalized feed visualization, akin to a virtual gallery.
It integrated features for a curated art experience, allowing users to showcase, discover, and interact with art in a community-driven environment.
User-Centric approach:
Extensive user research identified distinct user types—artists, collectors, galleries, and the curious layman—each with unique needs and interactions with the art market.
Competitive analysis:
A thorough analysis of existing platforms like Artsy, Etsy, Open Sea, and Behance informed the design direction, highlighting Instagram’s potential as a central hub for art discovery.
Design execution:
The project involved creating wireframes, prototypes, and conducting usability studies to refine the design, ensuring a seamless and intuitive user experience.
Final Outcome:
The result is a proposed feature set for Instagram, transforming it into an art-centric platform that respects the nuances of the art market while fostering a digital space for artistic expression and commerce.
